About Us
Ware Jewelers was founded in 1946 by Lamar Ware at the location it currently occupies at 111 South College Street in Auburn, Alabama. It began as a risky $5000.00 investment and has since grown into a major multi-million dollar business. Ware Jewelers is family owned and operated. We believe that service is important and that is why we have assembled a staff of professionals to meet your every need. Aside from our trained sales staff, we have five full-time jewelers, a custom design expert, a full-time engraver, two in-house watch technicians that are capable of servicing all brands of watches, a Certified Gemologist Appraiser with the American Gem Society and four Graduate Gemologists.
Ware Jewelers believes service is important and employs a staff of full-time professionals including five jewelers, a certified gemologist appraiser of the American Gem Society, and an engraver with a state of the art engraving system. Our three watch technicians are capable of servicing most watch brands. They are located in-house and this allows the majority of repairs to be completed onsite. A custom design expert is available to assist you in planning and creating a beautiful one-of-a-kind heirloom piece. With every Ware purchase, we offer a six-month maintenance plan that consists of a complimentary inspection and cleaning to help ensure the longevity of your jewelry.
Our 371 years of combined experience has proudly earned Ware Jewelers a 2008 award as one of the Top 10 Designer jewelry stores in the nation and, more importantly, voted by our customers the #1 jeweler in Auburn, Opelika and Montgomery. We have the two finest watch lines in the world and are proud to have been chosen by designers such as Mikimoto, John Hardy, Tacori and most recently, David Yurman and Roberto Coin. Each Ware Jewelers location features unique products and are diverse in their brands.
Ware Jewelers offers the area's largest selection of loose diamonds and engagement mountings from lines such as Tacori, Gottlieb & Sons and Jeff Cooper. When you are ready for the ultimate commitment, our certified diamond consultants are available to answer your questions and help you understand the different characteristics of diamonds. We personally select every diamond for cut, color, clarity and carat weight. All diamond solitaires come with a lifetime trade-in guarantee so you can buy with confidence and know you received the best quality diamond at a fair price.
Over the years, Ware Jewelers has earned a reputation for extraordinary jewelry of rare quality. It can be easy to forget that same fine quality is also available for gifts needed when working with a smaller budget, perhaps an office gift or friend's birthday. As a member of The Continental Buying Group, we are given the opportunity to buy the best merchandise at the lowest possible prices. So whether you are buying a gift for $25 or $25,000, you can be confident that you won't find a better value than that of Ware Jewelers.
Need a baby gift? Ware's has the gift they will treasure for a lifetime. We have baby jewelry available in sterling silver, white and yellow gold. Be sure to visit our baby giftware department where we carry lines such as Mudd Pie, Lunt, Royal Doulton, and Lynn Chase.
Wares also carries beautifully handcrafted jewelry and silver chests by Reed and Barton, watch winders by Wolf Designs and knives and writing instruments by William Henry and A.T. Cross. We have an array of men's gifts; including cuff links, business card cases, wallets, money clips, and tie tacks. Our giftware department also includes a fine selection of Auburn and Alabama memorabilia, along with eagle and tiger figurines.
Ware Jewelers offers a full-service bridal registry program including an online registry for your convenience. Local delivery and gift wrap are always complimentary to all registered brides. When the occasion arrives, visit us and let one of our bridal experts assist you in your pattern selections. We have a vast selection of china and crystal. For china choose from companies such as Juliska, Royal Crown Derby, Kate Spade, Gien and Wedgwood. In our crystal department you will find crystal by Waterford, Baccarat, Fabrege', and William Yeoward. You will also find lines such as Mariposa, Arthur Court, and Match. If you are in need of a bridesmaid or usher gift instead, Ware Jewelers has an exceptional selection of gift ideas that will be sure to please.
We want to be your jeweler and want you to be proud to say, "It came from Ware's".
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