Ware Jewelers was founded in 1946 by Lamar Ware at the location it currently occupies at 111 South College Street in Auburn, Alabama. It began as a risky $5000.00 investment and has since grown into a major multi-million dollar business. Ware Jewelers is family owned and operated. We believe that service is important and that is why we have assembled a staff of professionals to meet your every need. Aside from our trained sales staff, we have five full-time jewelers, a custom design expert, a full-time engraver, two in-house watch technicians that are capable of servicing all brands of watches, a Certified Gemologist Appraiser with the American Gem Society and four Graduate Gemologists.

Ware Jewelers is a member of The Continental Buying Group. This group consists of 79 retailers including almost 400 doors of independent jewelers with the highest credit ratings representing a combined annual sales volume of over 1 billion dollars. We work together to pool our buying power to receive the best merchandise from the finest suppliers with integrity at the lowest prices.

Ware's diamond department is one of the largest in the area. We have hundreds of loose stones that are selected personally for you in Antwerp, Belgium. Our diamond experts grade each stone precisely for color, cut, clarity, and carat weight. We have over 170 years of combined experience in the diamond field to make sure that you get the best value for your diamond dollar. Over the years, we have learned what our customers want when it comes to purchasing diamonds.  A splendid array of diamond selections in all shapes and sizes is desired as well as stunning settings that showcase your diamond’s unique beauty.  We have custom design experts in house to help you design a one of a kind heirloom.  Feel free to visit any of our locations and meet with a Certified Diamond Consultant.

Ware Jewelers also has a Crystal and Fine China department. We are known statewide for our vast selection of merchandise. We want you to have a wide array of choices and that is why we strive to carry the finest lines in the world. We aim to service the bride and bridal party from assistance in pattern selection to bridesmaid and usher gifts. If you need a wedding gift, just ask for a bridal consultant.

Our gift department is almost a store in itself. We carry blown glass, hand-cut crystal, collectible fountain pens, jewelry boxes, chiming clocks, and porcelain figurines. Our brands vary from Lladro to Mont Blanc to Baccarat. Whether it is a college graduation, wedding anniversary or just a special occasion, Wares has the gift for you.

Since 1946, the Ware family has provided our customers with the finest selections of the world's most elegant jewelry and gift items. Please feel free to call or visit any of our stores. Call us toll free at 1-888-PIC-WARE (742-9273). We look forward to becoming your jeweler and we want you to be proud to say that it came from Wares.