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About Us

Since 1946

In 1946, Lamar and Libby Ware founded Ware Jewelers with specific core values and a clear mission of caring for the well being of their community. Since the first day of business, we have been inviting customers to experience our unrivaled quality, value, and service.

Today, Ware Jewelers is the area’s oldest continuously operating, family jeweler. Our multiple stores are fully staffed with sales and service professionals who are dedicated to fulfilling our customers’ desires for the highest quality and value when searching for the best fashions, designs, and exceptional service.

We realize the most important thing that we sell is our reputation and have made exceeding our customers’ expectations a tradition. Since 1946, Ware Jewelers has offered a truly extraordinary selection of diamonds, jewelry, watches, and gifts while maintaining our foundation of exceptional customer service and outstanding values due to our unrivaled buying power. Our extended line of customer services include in-house custom designs, jewelry and watch repair, appraisals, engraving, and gift-wrapping.

No other jeweler in Alabama offers a larger staff of Registered Jewelers, Graduate Gemologist, Certified Gemologist Appraisers, jewelers, and watchmakers all on their premises. Our Graduate Gemologists earned their credentials from the Gemological Institute of America. Our Registered Jewelers and Certified Gemologists must certify their credentials through annual examinations conducted by the American Gem Society.

We consider our customers to be our friends and provide them the personal attention and professional expertise that have become our hallmarks. Every day momentous occasions occur in the lives of our customers. By specializing in the finest gems, timepieces, and giftware by the world’s most distinguished designers and craftspeople, Ware Jewelers remains prepared to make every moment a memorable one.

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